Jamala Announced as Music Producer of Vidbir 2026

Suspilne, through an official Instagram post, has announced that Jamala —winner of the Eurovision Song Contest 2016 and one of Ukraine's most acclaimed artists— will take on the role of music producer for the national selection Vidbir 2026.

From Jury Member to Producer

Jamala has been closely connected to Vidbir in the past as a member of the jury. However, this marks the first time she will be directly involved in shaping the competition from behind the scenes, guiding the artistic direction of the show.

As music producer, Jamala will be responsible for overseeing submissions, coordinating the selection process, and helping to spotlight the artists who will perform on the Vidbir stage. Her international experience and proven success at Eurovision add significant weight to her new position.

What This Means for Vidbir

Suspilne's decision to entrust Jamala with this role highlights a clear strategy: raising the overall quality, authenticity, and professionalism of the competition. The goal is to ensure that the songs and performers selected for Vidbir 2026 will be well-prepared to compete on the Eurovision stage.

Expectations for Vidbir 2026

With Jamala at the creative helm, expectations for Vidbir 2026 are high. Fans and the wider Eurovision community anticipate a contest with a stronger artistic identity and entries capable of making a lasting impression internationally.